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b'The Nitty-Gritty:\\n\\n\\n\\n* How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat she used to figure out a new way to offer her services* What expenses Jordan accounts for in pricing her unusual offer\\n\\n\\n\\n\\n\\nSometimes the numbers top you in your tracks.\\n\\n\\n\\nIt was the summer of 2017. I was on a bonus day of vacation with Sean and Lola because our original flight had gotten canceled.\\n\\n\\n\\nWe were on the way to Sean\\u2019s grandmother\\u2019s lake house and I thought I\\u2019d check in on my email quick since I\\u2019d be coming back to work a day later than planned.\\n\\n\\n\\nStaring at me from the top of a stack of unopened emails was an email informing me that, soon, 30% of our membership revenue was going to flow toward Apple instead of our bank account.\\n\\n\\n\\nMy stomach sank.\\n\\n\\n\\nThe still-new community wasn\\u2019t even breaking even yet and now we were going to have to give up 30% of our revenue to the world\\u2019s richest company?\\n\\n\\n\\nI panicked.\\n\\n\\n\\nLuckily, even in my panic, I read through the email a few more times to check the\\u2014unbelievable\\u2014details. It turned out that Apple was going to take 30%\\u2014but only for memberships that originated in our app.\\n\\n\\n\\nOkay, crisis averted. But in the time between my panic and realizing what was really going on, I had already started to concoct a plan.\\n\\n\\n\\nMy plan was simple: we needed a serious influx of new members to offset the potential hit to our revenue. So\\u2026 get this\\u2026 I decided to drastically reduce the price of membership from $60 per month to just $15.\\n\\n\\n\\nYes, that\\u2019s right, when faced with the potential loss of 30% of our revenue, I made a decision to lower our prices.\\n\\n\\n\\nHear me out: I thought that by lowering the price to something more akin to a piece of software you subscribe to, I could build our customer base by hundreds\\u2014if not thousands\\u2014while maintaining our current expenses.\\n\\n\\n\\nThis did not happen.\\n\\n\\n\\nInstead, new members joined at about the same rate but with 75% less revenue coming our way.\\n\\n\\n\\nIt didn\\u2019t take long to realize that this was not working.\\n\\n\\n\\nThe numbers just didn\\u2019t add up.\\n\\n\\n\\nWithout an onslaught of new members at this lower rate, we were never going to be able to cover costs.\\n\\n\\n\\nI\\u2019d made a big pricing mistake and something had to change.\\n\\n\\n\\nOf course, it wasn\\u2019t just a matter of covering expenses. That\\u2019s an important part of pricing\\u2014and one we\\u2019ll get into the nitty-gritty of in this episode.\\n\\n\\n\\nBut price tells a story. While I was trying to tell a story about our community being as invaluable as one of the software tools you run your business with, the story we were really telling was just, \\u201cThis is cheap.\\u201d\\n\\n\\n\\nBy raising the price, we could better reflect what we actually offer.\\n\\n\\n\\nThat\\u2019s another piece of the story we\\u2019re covering in today\\u2019s episode.\\n\\n\\n\\nMeet Jordan Gill. Jordan runs a business operations firm and is the founder of Systems Saved Me, a hub for templates and online training designed to improve your business systems.\\n\\n\\n\\nJordan is adamant about running her business by the numbers.'