BROADCASTS.com

b'The Nitty-Gritty:\\n\\n\\n\\n* Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic* The mistakes small business owners make that prevent them from taking advantage of the information they have* The first step Rita takes with every new client* Why Rita maps the customer journey and how it helps her make recommendations to clients* What Rita looks for when she opens up her clients\\u2019 Google Analytics dashboards\\n\\n\\n\\n\\n\\nLet\\u2019s cut to the chase: how confident are you in your ability to understand what\\u2019s going on with your website traffic?\\n\\n\\n\\nWhen was the last time you even logged into Google Analytics or your stats dashboard? Do you know where your traffic is coming from and what traffic sources produce the most email subscribers or sales?\\n\\n\\n\\nDo you know what blog posts bring in the most revenue? Do you know what social media platforms actually drive traffic to your website (or just which ones you think drive traffic)? Do you know the process a new customer goes through from the moment they hit your website to the moment they make a purchase?\\n\\n\\n\\nIf you don\\u2019t know the answers to these questions, dear listener, you\\u2019re not alone.\\n\\n\\n\\nThe truth is that I don\\u2019t know the answers to most of these questions, either. I have a good idea of where our traffic comes from and how new subscribers get on our email list.\\n\\n\\n\\nBut I could be doing a lot more to equip myself with the knowledge I need to make better decisions and smarter investments.\\n\\n\\n\\nToday, I\\u2019ve got a special interview with Rita Barry.\\n\\n\\n\\nRita is the founder of a marketing agency that specializes in helping their clients understand the metrics and analytics behind their businesses so they can make the most of the information they have.\\n\\n\\n\\nAs with the rest of our \\u201cWhat\\u2019s Working\\u201d series, instead of asking Rita what works for her, I ask what\\u2019s working as she helps her clients navigate the world of conversion rates, website traffic, sales funnels, and buyer journeys.\\n\\n\\n\\nRita and I talk about how to approach Google Analytics (hint: it\\u2019s not a Magic 8 ball), how she chooses what metrics to track for her clients, and why she focuses on mapping the customer journey in every client engagement. Plus, we also unpack a lot of the shame and overwhelm can come along for a ride when you dig into your numbers.\\n\\n\\n\\nHave you made an important decision in your business because you got real with the numbers? Have you discovered a new opportunity right under your nose when you examined your traffic, profit margin, or conversion rate? We want to hear about it!\\n\\n\\n\\nShare your story on Instagram and tag me, @tara_mcmullin and use the hashtag #explorewhatworks.\\n\\n\\n\\nNow, let\\u2019s find out what\\u2019s working in traffic and analytics!'