EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau

Published: April 30, 2019, 10:19 a.m.

b'The Nitty-Gritty:\\n\\n\\n\\n* What happened when Facebook ad strategist Claire Pelletreau returned to her business after an unexpectedly long maternity leave* Why she took a gig subcontracting from another ad strategist* How she found her confidence as a consultant, educator, and strategist again* What went wrong when she launched a product she thought would be a no-brainer* How her offers have evolved to support her business as it matures\\n\\n\\n\\n\\n\\nLast fall, I was hiking in Great Smoky Mountains National Park and I felt the weirdest pain in my right ankle.\\n\\n\\n\\nIt felt like I had rolled it, or sprained it, or done something very weird to it. But I hadn\\u2019t.\\n\\n\\n\\nI was just hiking along and then felt a shooting pain.\\n\\n\\n\\nI kept hiking\\u2014maybe not the smartest thing to do, but that\\u2019s what I did\\u2014and the pain would come and go.\\n\\n\\n\\nWhen I got home from the trip, still experiencing some odd pain in my ankle, I decided to take a break from running.\\n\\n\\n\\nFirst, I took a week off. I tried to run a few miles\\u2014no dice. It hurt.\\n\\n\\n\\nThen, I took a couple more weeks off. Ran again and made it a little further but still felt the pain.\\n\\n\\n\\nAt that point, I gave myself permission to just work out in other ways for the foreseeable future.\\n\\n\\n\\nI\\u2019d attempting running every so often but I wasn\\u2019t putting in the miles like I did before that hike.\\n\\n\\n\\nThat\\u2019s how I spent this winter: lifting weights, focusing on climbing, and becoming quite familiar with the elliptical machine.\\n\\n\\n\\nBy February, I needed to start adding miles back in so that I was ready to start a half marathon training plan in mid-March.\\n\\n\\n\\nI was nervous.\\n\\n\\n\\nI was afraid that I\\u2019d not only lost the physical fitness I\\u2019d earned through running but mental fitness, too. It took me a long time to build up to being able to push through both the physical and mental barriers you run into with running.\\n\\n\\n\\nI honestly expected to have lost it all.\\n\\n\\n\\nLittle bit by little bit, I realized just how little I lost.\\n\\n\\n\\nAnd sure, I needed time on my feet and miles under my belt to establish my base running fitness again. I actually came back faster than I was before I took the extended break!\\n\\n\\n\\nWhen I started running, I was planting a seed\\u2014a small investment in my future fitness. The more I ran, the more I nurtured what was growing inside me.\\n\\n\\n\\nBut even when I took an extended break, what I had planted didn\\u2019t stop growing.\\n\\n\\n\\nNow, my guest this week had a similar experience in her business.\\n\\n\\n\\nClaire Pelletreau is a Facebook ad strategist and the host of the Get Paid podcast.\\n\\n\\n\\nA few years ago, Claire took some maternity leave\\u2014and that maternity leave ended up being twice as long as she originally planned.\\n\\n\\n\\nComing back to work was, as she put it, terrifying.\\n\\n\\n\\nShe worried that she\\u2019s lost her edge and had gotten left behind by changes in the market.\\n\\n\\n\\nBut what she ultimately found was that the seed she\\u2019d planted years ago was still growing\\u2026 it just took her a little time to reclaim her confidence for tending it.\\n\\n\\n\\nClaire and I not only talk about her return from maternity leave, but why she took a gig subcontracting for another ad strategist, how she found a new level of confidence,'