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b'The Nitty-Gritty:\\n\\n\\n\\n* How Racheal Cook scratched her own itch and created a 1-day event without a \\u201cgrand plan\\u201d* Why the CEO Retreat helped her overcome a persistent challenge for her clients* How the event evolved to become a key part of how her business has leveled up over the last year* What Racheal did to overcome her greatest fear about hosting an in-person event\\n\\n\\n\\n\\n\\n\\u201cMeet me in Astoria, Oregon. No charge to you. Let\\u2019s talk business for 2 days.\\u201d\\n\\n\\n\\nThat was the invitation I sent out to our business coaching clients about 5 years ago.\\n\\n\\n\\nI legitimately had no idea what I was doing\\u2026 I just believed that, if I got as many of them as possible in a room together, they could help each other in ways we couldn\\u2019t yet imagine.\\n\\n\\n\\nSome drove to my tiny little town on the Oregon coast. Some flew into Portland and made their way two hours west. As they arrived, I knew we were doing the right thing.\\n\\n\\n\\nThere was nothing fancy about that first retreat (or most of the ones that came after it).\\n\\n\\n\\nWe sat at Ikea desks and we ate pizza from the local pub. We used giant post-it notes and scribbled on whiteboards.\\n\\n\\n\\nThere wasn\\u2019t much of a curriculum, just an attempt to address each attendee\\u2019s challenge one-by-one or two-by-two during the time we had together.\\n\\n\\n\\nAnd while we don\\u2019t do these events anymore, this concept is never far from my mind. Getting the right people in the right room to talk about things we don\\u2019t often talk about when it comes to business\\u2014well, that\\u2019s the heart and soul of everything I do now.\\n\\n\\n\\nThat small retreat blossomed into a whole new way of doing business for me and a whole new way of solving problems for our clients.\\n\\n\\n\\nMy guest today has a similar story. Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.\\n\\n\\n\\nToday, the CEO Retreat is a key touchpoint of how Racheal works with her clients. But it didn\\u2019t start that way.\\n\\n\\n\\nIn fact, you\\u2019ll even hear her admit that there was no \\u201cgrand plan\\u201d behind her first experiment with a live event.\\n\\n\\n\\nShe just had the urge to get the right people in a room together to work on their businesses.\\n\\n\\n\\nRacheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it\\u2019s big!\\n\\n\\n\\nDo you have a story about planting a seed in your business?\\n\\n\\n\\nHave you run a small experiment and watched it transform your business? Have you taken a small step and put yourself on a whole new path? I\\u2019d love to hear your story.\\n\\n\\n\\nShare it with us on Instagram using the hashtag #explorewhatworks and tag me, @tara_mcmullin. We\\u2019ll be sharing your stories throughout the month! And, you\\u2019ll be entered to win a free lifetime membership to The What Works Network. For full rules and giveaway instructions, go to explorewhatworks.com/aprilgiveaway. Giveaway closes April 22, 2019.\\n\\n\\n\\nNow, let\\u2019s find out what works for Racheal Cook!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By'