EP 195: How Small Ideas Lead To Big Success With Tara McMullin

Published: March 28, 2019, 8 a.m.

b'The Nitty-Gritty\\n\\n\\n\\n* Tara shares the story of how the seeds she panted at the beginning of her business journey have grown into The What Works Network* How a small action now can turn into big success for your small business down the line * Why your next big idea will probably come from the small ideas that you are planting today* And a sneak peek at the candid conversations coming up in April\\n\\n\\n\\n\\n\\n\\n\\n\\nWell before he was a New York Times bestselling author, Chris Guillebeau penned an ebook called 279 Days To Overnight Success.\\n\\n\\n\\nIn it, he outlined all the hard work he put into becoming a full-time writer over the course of 10 months.\\n\\n\\n\\nThe point was simple: fulfilling his dream of becoming a full-time writer didn\\u2019t happen because someone tapped him on the shoulder and made him a full-time writer.\\n\\n\\n\\nIt didn\\u2019t even happen because he got a big media break or a had a viral hit.\\n\\n\\n\\nChris planted seeds with every blog post he wrote and connection he made. He did the work of raising those seeds into saplings and watched them grow into trees. All along the way, he continued to plant seeds.\\n\\n\\n\\nChris is now the author of 5 books, the host of a remarkable conference, and an international speaker. But he certainly didn\\u2019t get there overnight.\\n\\n\\n\\n\\n\\n\\n\\nThe first seed I planted in my business was my first post-collegiate blog: Handmade In PA.net.\\n\\n\\n\\nI had no idea what I was doing at the time. I just knew that I loved blogging and I loved the new maker movement.\\n\\n\\n\\nWhen I started that blog, my only plan was to sell some advertising in the sidebar to cover a few lattes per month. I can remember telling a reporter from the local paper how much I was charging for advertising and he chuckled.\\n\\n\\n\\nIt wasn\\u2019t much.\\n\\n\\n\\nBut, low and behold, I got a few advertisers and made a little money.\\n\\n\\n\\nMore importantly, the site was a hit among a very niche, very small group of people. I wrote consistently, I connected with the audience, and I connected the audience to each other. They loved it.\\n\\n\\n\\nNow, this is not a story about how Handmade In PA.net beat the odds and grew into a behemoth indie craft site. It did not.\\n\\n\\n\\nInstead, it\\u2019s a story about how my vision grew.\\n\\n\\n\\nBy starting out small, I started. I turned words into pixels. I met people. I learned things.\\n\\n\\n\\nI went from a local craft blogger to a global craft blogger. I went from a blogger to a writer and teacher. I went from a writer and teacher to a coach. I went from coach to trainer, facilitator, podcaster, and CEO.\\n\\n\\n\\nMy vision grew and grew and grew to what it is today.\\n\\n\\n\\nThe second seed I planted in my business started with a mind map.\\n\\n\\n\\nBack in 2012, I worked with clients through a one-off consulting session model.\\n\\n\\n\\nThey\\u2019d share their goals and challenges through an intake form. I would pour over the intake form, research their digital presence, examine their market, and create a overview of where I saw opportunity and what they could do to seize it.\\n\\n\\n\\nI loved these sessions and the businesses I got to work on in that model. Even more importantly, my clients loved these sessions and got great results.\\n\\n\\n\\nAnd often, they\\u2019d come back looking for more.'