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b'The Nitty-Gritty\\n\\n\\n\\n* How Janeris Marte transformed her photography business when she went from a jack of all trades to specializing in adoptive families* The simple strategy Janeris uses to connect with prospects* How she designed photography packages that perfectly align with her clients\\u2019 unique needs* Why finding her niche not only made it easier to market herself but made it more efficient to run her business, too\\n\\n\\n\\n\\n\\nCould your target market use a clean up?\\n\\n\\n\\nThere\\u2019s a reason that every marketing class you\\u2019ve ever taken or any business coach you\\u2019ve ever worked with has asked you to start by defining who your customer is.\\n\\n\\n\\nAnd that reason is simply that most beginner business owners\\u2014and even plenty who should know better\\u2014end up trying to be everything to everybody.\\n\\n\\n\\nAnd, of course they do! It seems like it would be so much easier to make a product that everybody wants to buy. It seems like it would be so much more effective to create marketing that resonates with everyone.\\n\\n\\n\\nBut\\u2026 in the end, when you\\u2019re speaking to everyone, you\\u2019re speaking to no one.\\n\\n\\n\\nWhen you\\u2019re creating for everyone, you\\u2019re creating for no one.\\n\\n\\n\\nWe\\u2019ve been talking about decluttering your business this month.\\n\\n\\n\\nSo far, we\\u2019ve tackled streamlining your business model, limiting your working hours, and focusing only on the work that truly lights you up. Plus, you\\u2019ve heard how members of The What Works Network have created more results with less work in a variety of ways.\\n\\n\\n\\nThis week, we\\u2019re going to look at decluttering your customers.\\n\\n\\n\\nNow, a serious note: I\\u2019m not at all suggesting anyone you work with or create for is clutter!\\n\\n\\n\\nBut\\u2026 I am suggesting that there\\u2019s a good chance you\\u2019re not as clear on who you serve and why you serve them as you could be.\\n\\n\\n\\nCase in point: Janeris Marte had been a photographer for 18 years with limited success. She was a self-described jack of all trades.\\n\\n\\n\\nThen, she realized she had an opportunity.\\n\\n\\n\\nShe could specialize in photography for adoptive families.\\n\\n\\n\\nInstead of creating portraits of anyone who popped into her inbox, she could focus on connecting with a community of people she knew well with a service that could transform their families.\\n\\n\\n\\nIn this interview, you\\u2019ll hear how Janeris decided to focus on adoptive families, how she connects with new clients, and the specialized packages she\\u2019s able to offer because of her niche.\\n\\n\\n\\nBut I also really want you to pay attention to how Janeris describes the impact this focus has had on her business operations and client experience, too. She wasn\\u2019t only able to clean up the way she markets herself as a photographer, she was able to become much more efficient at the way she communicates with clients and delivers her services, too.\\n\\n\\n\\nHas your business gone from a jack of all trades to a highly specialized venture?\\n\\n\\n\\nI\\u2019d love to hear your story. Share what works for you on Instagram using the h...'