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b'Imagine you want to get stronger.\\n\\n\\n\\nWhat do you do?\\n\\n\\n\\nIf you\\u2019re like me, you\\u2019d head to the gym, grab some dumbbells, and start squatting, pressing, and curling as many times as you could until your legs and arms felt like they wanted to fall off.\\n\\n\\n\\nIt turns out\\u2026 more isn\\u2019t always more when it comes to the gym.\\n\\n\\n\\nAnd more isn\\u2019t always more when it comes to your business, either.\\n\\n\\n\\nNow, repping it out at the gym isn\\u2019t necessarily a bad thing. There\\u2019s a time and place for focusing on lifting a weight more times.\\n\\n\\n\\nBut it\\u2019s not the most efficient way to get stronger.\\n\\n\\n\\nIt absolutely blew my mind when I learned that, if I want to get stronger, I should focus on lifting heavier weights just 1-5 times per set. Yes, just 1-5 times.\\n\\n\\n\\nFor instance, in 2018, I set a goal of doing 10 unassisted, uninterrupted pull-ups in a row.\\n\\n\\n\\nBefore I knew better, I would try to get as many pull-ups as I could every time I was near a bar.\\n\\n\\n\\nThen, I started doing some research. You see, the best way to hit this kind of strength goal isn\\u2019t\\u2014shocking enough as it is\\u2014to wear yourself out in one or two sets.\\n\\n\\n\\nIt\\u2019s to pull way back and instead, try for 5 sets of 3 or 4 sets of 4. Then, slowly over time, increasing your sets and reps until you can manage the goal.\\n\\n\\n\\nBy focusing on low numbers, you\\u2019re actually able to increase your results.\\n\\n\\n\\nAnd even better? You don\\u2019t feel nearly as spent at the end of your workout.\\n\\n\\n\\nThe reason I bring all this up is that some of the most profitable businesses that I\\u2019ve had the privilege to examine operate in this sort of fewer reps for more results kind of pattern.\\n\\n\\n\\nThey focus on efficiency. They concentrate on a few key actions. They value rest and space.\\n\\n\\n\\nAs you might know, we have a community-based business model that invites small business owners into a private network where they can have candid conversations about making their businesses better, just like we do here on the podcast.\\n\\n\\n\\nIn the beginning, we really wanted to overdeliver on the value of joining The Network, so we created all sorts of events and exclusive content. At one point, we were hosting 2-3 events and posting 3-4 article-length pieces of content per week.\\n\\n\\n\\nWhat we knew is that events and content gave our members something to connect with. It gave them a common language they could use to talk to one another.\\n\\n\\n\\nBut what we didn\\u2019t take into account was just how much we were flooding them with points of connection and common languages! It wasn\\u2019t that it wasn\\u2019t valuable. It wasn\\u2019t even that it was overwhelming\\u2026\\n\\n\\n\\nIt was just that it was all so diluted.\\n\\n\\n\\nIt was burning out our team, our members weren\\u2019t showing up, and it wasn\\u2019t enticing new people to join.\\n\\n\\n\\nLast fall, we decided to pull way back on how many events we planned and how much content we created. In December, we decided to pull back even more.\\n\\n\\n\\nNow, we host 1 weekly event and we focus on conversation starters around a monthly theme instead of article-length content.\\n\\n\\n\\nThe result? People plan for our events and show up. They anticipate our conversation starters and chime in. They\\u2019re more engaged, they\\u2019re more motivated, and they\\u2019re talking about The Network more with their colleagues.'