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b'The Nitty-Gritty\\n\\n\\n\\n* What makes for a vibrant and engaged online community or group* The workflows that Audra Lindsey has used to save time and streamline how she manages large communities* The importance of getting members to talk to each other* How doing less to manage a community or group can create a more valuable experience* Why Audra focuses on building a culture around sharing experience\\u2014not sharing advice\\n\\n\\n\\n\\n\\n\\n\\nDon\\u2019t let the term \\u201ccommunity building\\u201d fool you.\\n\\n\\n\\nThis episode is all about how we bring people together as small business owners. Whether you\\u2019re building community in a small group, on a membership site, through in-person events, or even on social media, the act of gathering people together is often a core activity today\\u2019s small businesses.\\n\\n\\n\\nUnfortunately, there\\u2019s been so much hype about automation, scale, and getting hands-off with your business over the last 5 years that many small business owners have made a mess of their people.\\n\\n\\n\\nThey\\u2019ve kept them at arm\\u2019s length. They\\u2019ve developed products and offers that put huge, unhelpful boundaries between them and the people they serve. They\\u2019ve automated all the spontaneous interactions out of their communication.\\n\\n\\n\\nAnd\\u2026 it shows.\\n\\n\\n\\nIt shows in brand authority. It shows in customer satisfaction. And, it shows in the bottom line.\\n\\n\\n\\nI\\u2019ve made this mistake and experienced this myself.\\n\\n\\n\\nWell, we\\u2019re in middle of a market correction.\\n\\n\\n\\nOne that, I believe, is going to be around for a very, very long time.\\n\\n\\n\\nBusiness owners are cleaning up all the crap that\\u2019s kept them away from the people they serve.\\n\\n\\n\\nThey\\u2019re putting the focus back on those very important people.\\n\\n\\n\\nYou see it in small group programs, mastermind groups, hands-on support, community-based business models and more.\\n\\n\\n\\nSo while you\\u2019ll hear the words \\u201ccommunity\\u201d and \\u201ccommunity building\\u201d a lot in today\\u2019s episode, what we\\u2019re really talking about is how to focus on people in a way that adds to your bottom line and makes your life easier as a small business owner.\\n\\n\\n\\nAnd, I know no one better to talk about this than Mighty Networks\\u2019 Audra Lindsey.\\n\\n\\n\\nAudra\\xa0is the Senior Community Strategist at Mighty Networks, where her focus is on designing and implementing best practices in community strategy and community building. She has launched successful apps and online communities for customers including Gretchen Rubin, the NRDC, The Representation Project, the Bill & Melinda Gates Foundation, Intuit, McGraw Hill, Lean In, and American Express. Her role also includes leading content strategy, providing support and guidance for all Mighty Network Hosts, and helping deliver product improvements and features.\\n\\n\\n\\nBefore Mighty,\\xa0Audra\\xa0spent several years working with arts organizations and non-profits in the Bay Area to expand their online presence, design innovative marketing campaigns, and launch new fundraising initiatives.'