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b'The Nitty Gritty On Streamlining Your Business Model:\\n\\n\\n\\n* Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer* The mindset challenge she had to overcome to make the decision to retire her old offers* The exact process she used to retire her offers and pivot her business* How Jereshia markets and sells her only offer to insure she has a steady stream of sales\\n\\n\\n\\n\\n\\nMore is more when it comes to building products and making money, right?\\n\\n\\n\\nWell, that\\u2019s what I thought at the beginning of 2016.\\n\\n\\n\\nI can distinctly remember creating a spreadsheet of everything my company was going to offer throughout the year. There was a course on selling, a coaching program on course design, a high-end mastermind program, our signature business coaching program, a retreat, and more.\\n\\n\\n\\nI was planning a sales campaign every 6 weeks for 12 months straight.\\n\\n\\n\\nMy goal? To cross a huge revenue threshold that I\\u2019d been working toward for years.\\n\\n\\n\\nMaybe it goes without saying, but my plan did not come to fruition.\\n\\n\\n\\nBy the second sales campaign\\u2026\\n\\n\\n\\n\\u2026what had been a carefully engineered business model turned into a muddy and overwhelming mess.\\n\\n\\n\\nMore is not more when it comes to building products and making money.\\n\\n\\n\\nOf course, it\\u2019s easy to make that mistake.\\n\\n\\n\\nWithin 10 months of setting out on this plan to offer #allthethings, I had come to my senses and streamlined our business model to focus again on one core offer\\u2014with one or two complementary offers to provide a deeper level of service.\\n\\n\\n\\nMy business started to feel cleaner. Our mission became clearer. Our value proposition felt locked in.\\n\\n\\n\\nIt was a painful\\u2014but important\\u2014lesson in the art of decluttering a business.\\n\\n\\n\\nOver our next 7 episodes, we\\u2019re going to explore how small business owners do more with less. Think of it as a little business spring cleaning.\\n\\n\\n\\nToday, I\\u2019m thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine\\u2026 thinking that more offers would mean more money.\\n\\n\\n\\nWhen she realized that just wasn\\u2019t happening, she went back to what she knew best, focused on one single offer, and\\u2026 made bank.\\n\\n\\n\\nKeep listening to hear how Jereshia approached her business before her own decluttering, what prompted the shift to a single offer, the role her \\u201cminimum viable audience\\u201d played in her decision-making, and how she retired her old offers to make the space for what was working.\\n\\n\\n\\nDo you have a story about decluttering or tidying up your business? Have you eliminated things that weren\\u2019t working to focus on what was? I\\u2019d love to hear from you. Hit me up on Instagram and share what\\u2019s working for you. Tag me @tara_mcmullin and use the hashtag #explorewhatworks.\\n\\n\\n\\nNow, let\\u2019s find out what works for Jereshia Hawk!\\n\\n\\n\\n\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:'