EP 184: Taking Your Small Business Seriously With Lauren Caselli Events Founder Lauren Caselli

Published: Feb. 19, 2019, 11:18 a.m.

b'The Nitty-Gritty:\\n\\n\\n\\n* The moment Lauren Caselli knew her event planning business (and her life) needed a fresh approach* Why she chose \\u201cseen\\u201d as her word for 2018 and how that philosophy helped her make significant changes to the way she does business* Why taking her business seriously has allowed her to rest more, take on fewer events, and receive more support* How her mindset has changed now that she\\u2019s taking her small business seriously\\n\\n\\n\\n\\n\\nThere\\u2019s what you think your business will be when you start it\\u2026\\n\\n\\n\\n\\u2026and then, there\\u2019s what you know your business can be once you\\u2019re in it.\\n\\n\\n\\nVery few small business owners start out with a clear vision of the potential for their business. I know I didn\\u2019t! I didn\\u2019t even realize I was starting a business.\\n\\n\\n\\nI thought I was starting a blog. \\n\\n\\n\\nWell, part-time blogging grew into full-time blogging. Full-time blogging turned into offering web design services. Web design grew into business coaching, strategy, and training. It\\u2019s really only been in the last few years that I\\u2019ve had a clear picture of what the real\\xa0opportunities are for my company.\\n\\n\\n\\nMy guest this week also started with a pretty different picture of what her business was going to look like\\u2026 but a coffee date with her boyfriend put her on a very different trajectory.\\n\\n\\n\\nLauren Caselli is an event planner and the founder of Lauren Caselli Events. In 2017, she had a wake up call about what wasn\\u2019t\\xa0working with her business and made a plan to change it in 2018.\\n\\n\\n\\nNow that she\\u2019s planning for even more growth in 2019, I wanted to talk with her about making big changes in her business.\\n\\n\\n\\nLauren and I talk about what wasn\\u2019t working for her before, how her relationship to her business has changed, what mindset shifts she experienced to create growth, and how the business itself has changed.\\n\\n\\n\\nHas your business undergone a big shift from kind of working to really\\xa0working? \\n\\n\\n\\nDid you reach a breaking point and decide to shake things up for the better? I\\u2019d love to hear from you. Hit me up on Instagram\\u2014I\\u2019m @tara_mcmullin. Tag me or DM me and let me know what led up to the change!\\n\\n\\n\\nNow, let\\u2019s find out what works for Lauren Caselli!\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'