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b'The Nitty-Gritty:\\n\\n\\n\\n* Why Maria Rodriguez started Fear Her Fight Athletics\\u2013and the surprising results of her initial product launch* How Maria centers her mission to empower people of all shapes, sizes, and identities in the gym* The key question Maria asks of herself and her community before designing new products* How Maria is doubling-down on her mission and exploring new territory with her 2019 business goals\\n\\n\\n\\n\\n\\nMany businesses get started because someone asks what they want from a business. Plenty of other businesses get started because someone asks what customers want from a business. \\n\\n\\n\\nFar fewer businesses are the result of asking both questions. \\n\\n\\n\\nBut at the intersection of these two questions is fertile ground for starting a business that is both personally fulfilling and in high-demand. This week, my guest is Maria Rodriguez, the founder of Fear Her Fight Athletics. I was introduced to Maria and Fear Her Fight by digital strategist Evan Leah Quinn because she thought I would appreciate the trifecta of Maria\\u2019s badass powerlifting coaching, her intersectional feminist fitness brand, and her mission to make people of all shapes and sizes feel more empowered in the gym. \\n\\n\\n\\nWell, Evan was right! \\n\\n\\n\\nNow, I thought I was bringing Maria on the show to talk about the mission and message of Fear Her Fight\\u2014and yes, we definitely talked about that quite a bit. \\n\\n\\n\\nBut I didn\\u2019t realize I was also going to get a masterclass on seeing things from the customer\\u2019s perspective and designing products that people would clamor to buy. \\n\\n\\n\\nFear Her Fight Athletics is a perfect example of how a business can blossom when it\\u2019s personally fulfilling, mission-driven, and\\xa0creating products people can\\u2019t wait to get their hands on. \\n\\n\\n\\nMaria and I talk about how Fear Her Fight got started, how centering her mission has helped to energize her customers, how she thinks about the products she\\u2019s developing, and her goals for the coming year. \\n\\n\\n\\nHave a brand that\\u2019s both personally fulfilling and mission-driven? I\\u2019d love to hear about how you\\u2019re bringing your message to the center of your products and promotion. Hit me up on Instagram\\u2014I\\u2019m @tara_mcmullin and let me know what you\\u2019re up to! \\n\\n\\n\\nNow, let\\u2019s find out what works for Maria Rodriguez! \\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.'