BROADCASTS.com

b'The Nitty-Gritty\\n\\n\\n\\n* The many ways Tara McMullin\\u2019s business and brand has changed over the years* Why she finally feels able to be 100% honest with her brand and content* How to nurture community culture that affirms the contribution of every member* Why CoCommercial has become The What Works Network\\n\\n\\n\\n\\n\\n\\n\\nAt the end of 2016, I decided I wanted to do business differently.\\n\\n\\n\\nI wanted more for our customers, our followers, and our listeners than talking heads and internet business celebrities.\\n\\n\\n\\nI wanted to honor the unusual, unconventional, and diverse ways that small business owners like you make things work.\\n\\n\\n\\nI wanted to affirm your resourcefulness and problem-solving skills.\\n\\n\\n\\nI wanted to leave plenty of room for \\u201cit depends\\u201d and \\u201cthis might sound weird, but here\\u2019s what works for me.\\u201d\\n\\n\\n\\nMost of all, I wanted to make sure that more small business owners had access to the kind of insider information that gave me the info I needed to make important decisions about how I did business myself.\\n\\n\\n\\nIn other words: I wanted to put you in the driver\\u2019s seat when it came to gathering information and ideas for your business. I didn\\u2019t want you to be at the mercy of someone\\u2019s sales funnel or course catalog.\\n\\n\\n\\nThat\\u2019s why we built our small business owner community.\\n\\n\\n\\nI envisioned our community growing into a hub where small business owners from all different industries came together to talk shop, get real, and support each other.\\n\\n\\n\\nAnd\\u2026 I knew I couldn\\u2019t do it under the brands that I\\u2019d been known for up until that point: Tara Gentile & Quiet Power Strategy.\\n\\n\\n\\nThis community was more than me. It was more than a particular framework or methodology. It stood for a bigger mission.\\n\\n\\n\\nSo I dusted off a dream that I had started working on a few years prior to this pivot: a coworking space that brought freelancers and small business owners together in community.\\n\\n\\n\\nAnd I called our community the name of that coworking space\\u2026\\n\\n\\n\\nCoCommercial.\\n\\n\\n\\nTo me, the name had meaning. It had an origin story.\\n\\n\\n\\nBut, in all honesty, we\\u2019ve been fighting this name since Day 1.\\n\\n\\n\\nPlease hold your \\u201cI told you so\\u2019s\\u201d for later!\\n\\n\\n\\nFor every person who got excited about what we were creating together, 3 other people just got confused about the name!\\n\\n\\n\\nNow, fast forward a bit to another naming opportunity.\\n\\n\\n\\nBack in April 2018, we ended our podcasting partnership with CreativeLive, who had helped us produce and edit this podcast since 2015. They graciously allowed us to take full control of the existing show.\\n\\n\\n\\nWith this big opportunity, we had the chance to make a statement. We wanted to imbue the podcast with the mission of our company and community. We wanted to have a public version of the private conversations we were having inside of CoCommercial.\\n\\n\\n\\nAbove all, we wanted to produce something that would give you an inside look on the nitty-gritty details of how others run their businesses\\u2013just like we do inside our community.\\n\\n\\n\\nWe had a show all about what was really working for small business owners\\u2013regardless of the current hype\\u2013and we wanted the name to reflect that.\\n\\n\\n\\nAnd then it hit us: the show should be called \\u201cWhat Works.\\u201d'