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b'The Nitty Gritty:\\n\\n\\n\\n* What Jennifer Louden has learned about hosting & selling retreats in the 20 years she\\u2019s been running them* How far in advance Jen starts planning for a retreat\\u2013and how far in advance she starts marketing a retreat* The core role retreats play in Jen\\u2019s business model* How Jen structures each retreat to create the best experience for herself and her guests\\n\\n\\n\\n\\n\\n\\n\\nEvery time I go to Glacier National Park, I can feel myself expand. I take up more space, I dream bigger, I breathe more deeply. \\n\\n\\n\\nI\\u2019ve had breakthrough ideas about who I am, what I do, and how I want to run my business winding up and down the Going To The Sun Road. I\\u2019ve seen glimpses of my full potential hiking through the woods or above the tree line. \\n\\n\\n\\nSo when I saw a new hotel go up in my favorite town outside the park, it was an easy decision to bring a group of small business owners there for a retreat. \\n\\n\\n\\nWhat wasn\\u2019t so easy\\u2026 was figuring out exactly how to do that. \\n\\n\\n\\nLuckily, I had hired a fabulous event planner\\u2014Lauren Caselli\\u2014who you\\u2019ll hear an interview with soon. But I wish I had had today\\u2019s\\xa0conversation first! Today, my guest is Jennifer Louden. She\\u2019s been running retreats for about 20 years now\\u2014so she\\u2019s figured out a thing or two about how they work both logistically and business-wise! \\n\\n\\n\\nJen hosts multiple writing retreats every year, in addition to supporting writers through her community, The Writer\\u2019s Oasis. Plus, she\\u2019s the author of 6 books\\u2014with over 1 million copies in print. \\n\\n\\n\\nJen and I chat about the role of retreats in her business, how far in advance she starts planning, what\\u2019s working for her right now to sell her retreats, and how she structures each event for both her participants and herself. \\n\\n\\n\\nNow, let\\u2019s find out what works for Jennifer Louden! \\n\\n\\n\\n \\n\\n\\n\\n\\n\\n\\n\\nWhat Works Is Brought To You By\\n\\n\\n\\n\\n\\n\\n\\nMighty Networks powers brands and businesses \\u2013 like yours! \\u2013 that bring people together.With a Mighty Network, online business owners just like you can bring together in one place:\\n\\n\\n\\n* Your website* Your content* Your courses* Your community* Your events online and in real life* And charge for them\\u2026all while building YOUR brand.\\n\\n\\n\\nVisit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\n\\nI pay the CoCommercial team\\u2014and myself\\u2014with Gusto. Now, you might be thinking\\u2026 \\u201cI\\u2019m not ready for a payroll provider.\\u201d I was in the same boat when I started with Gusto. Gusto gave me the confidence to hire\\u2014both contractors and employees\\u2014and they\\u2019ve made it easy to stay compliant, offer great benefits, and keep me in control of our money. Gusto automatically files and pays your taxes, guides you and educates you along the way, and takes the guesswork out of taking care of your team. We love Gusto and we think you might too. Test it out\\u2014and get 3 months free\\u2013at gusto.com/whatworks.'