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b'The Nitty Gritty\\n\\n\\n\\n* Margy Thomas, Ph.D. and founder of ScholarShape, supports academics and researchers in telling their stories through what she calls the Story-Argument concept. This tool or strategy, applied to her clients\\u2019 work, turns their text into \\u201cboth a functional machine and a pleasing work of art.\\u201d* Why Margy\\u2019s so passionate about academic writing, plus the reason Margy works with clients across different specialties instead of niching down* How Margy turned the \\u201cmagic\\u201d of the way she works into a repeatable process \\u2014 and how that changed the way she works with her 1:1 clients* Why she uses tarot cards to better understand what she already knows and look at things with a new perspective\\n\\n\\n\\n\\n\\n\\n\\n It\\u2019s tempting to think that to do your best work, you have to hunker down in your creative cave, scratch out your brilliant thoughts by the fire, and only emerge once you\\u2019ve had your eureka moment. \\n\\n\\n\\nIn fact, I know plenty of thinkers and entrepreneurs who have tried to do exactly that.\\xa0 \\n\\n\\n\\nSometimes it\\u2019s a fear of criticism. Other times, it\\u2019s a fear of someone stealing the work when it\\u2019s not yet complete.\\xa0 \\n\\n\\n\\nOften it\\u2019s a reaction to the Impostor Complex\\u2026 feeling like your work isn\\u2019t enough\\u2014and might never be. \\n\\n\\n\\nRegardless of the reason why, retreating to the creative cave has killed at least as many good ideas as it has birthed. Today, we\\u2019re going to examine a different way of getting to your eureka moment and developing your body of work. \\n\\n\\n\\nMargy Thomas is the founder of ScholarShape and has worked with hundreds of scholars around the world in their journey of telling their stories as a developmental editor and writing consultant. \\n\\n\\n\\nRecently, Margy has been working to systematize her coaching and create a framework she can share with more academics crafting books and papers. \\n\\n\\n\\nI wanted to have Margy on the show to share what she calls the co-construction of knowledge and meaning. Margy has been sharing the bones of her coaching framework\\u2014the Story-Argument Model\\u2014with her audience little by little as she develops it. \\n\\n\\n\\nTogether with her audience, she\\u2019s defining the work and improving on it. \\n\\n\\n\\nInstead of waiting for her eureka moment, she\\u2019s utilizing her creative process in dialogue with the people who need her work most. \\n\\n\\n\\nMargy and I chat about the personal growth process that comes along with sharing your work publicly, how her work is evolving because of the way people interact with it, and the way she came to terms with the idea of an MVP\\u2014or minimum viable product. \\n\\n\\n\\nAnd if you\\u2019re interested in the Story-Argument strategy and how you might be able to apply that to your writing, be sure to check out Margy\\u2019s free 7-day writing course for knowledge builders.\\n\\n\\n\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\n\\n\\n\\nFrom magic to process\\n\\n\\n\\n\\u201cWhen I\\u2019m working with scholars one-on-one, I\\u2019m not giving them information or ideas or advice. I\\u2019m holding space for them to help them to develop their ideas and their thoughts. I\\u2019m providing scaffolding and structure to that process.\\u201d \\u2014 Margy Thomas\\n\\n\\n\\nMargy\\u2019s clients often told her that she was magic. After hearing this over and over again from her clients,'