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b'Imagine making money in your sleep.\\nWhen I first started selling ebooks and courses that\\u2019s all anyone could talk about, and I\\u2019ll admit that the first time I woke up to money having been deposited in my PayPal account over night, I was pretty damn excited.\\nBut what I realized soon after was that there was nothing passive about passive income.\\nWhether you\\u2019re making money through ads, online courses, ebooks or apps, you had to work. Sure, the revenue might come in over night, but that doesn\\u2019t mean you didn\\u2019t spend the whole day before at your desk.\\nNow while many still promise an infinitely scalable business built on online education, most people have wised up. It\\u2019s not that information marketing doesn\\u2019t work in terms of creating a scalable and profitable business, it\\u2019s just that there are other ways to make scalable and profitable work for you.\\nMany of the most successful small business owners today run high-touch service-based businesses.\\nInstead of scaling their businesses digitally, they\\u2019re building smart teams, honing their procedures, and filling out a niche.\\nThey find profit in optimization and being able to deliver impeccable outcomes. They\\u2019re signing big clients to long term deals and enjoying steady income. They\\u2019re minimizing the costs of software and marketing in favor of investing time in relationships.\\nNow all of that might sound pretty good even if it\\u2019s a bit intimidating, but it gets better.\\nAll of the business owners that I\\u2019ve talked to who have decided to go all in on high-touch services and forgo the often empty promises of information marketing feel a huge sense of relief. Plus, they\\u2019re enjoying balancing running a smart business with honing their craft.\\nFor many, it\\u2019s a win-win.\\nNow running a high-touch service-based business might not be what works for you, but I think this trend still has something to offer you. Use it to challenge your assumptions about what you should be doing to generate revenue, earn trust, and serve customers. Look for opportunities you might have quickly dismissed while being herded into an information marketing model and ask yourself whether they might still have legs.\\nAnd, if you\\u2019re happily and profitably running an information marketing business, wonderful! I still think that there\\u2019s something to take away here.\\nSuccessful high-touch service-based businesses are highly structured and organized.\\nConsider how your information marketing business could optimize for experiences while continuing to systematize and automate. Or, consider where you might need to pull back on automation in favor of more human experiences.\\nWhen I looked through our archives to share an example of this with you, I had plenty of options.\\nI looked at Jennie Nash whose company Author Accelerator is paring book coaches with aspiring authors using a framework Jenny herself pioneered as a coach.\\nI looked at Autumn Witt Boyd who has built a full service law firm by honing in on her strengths.\\nI considered Arianne Foulks who has been raising the bar on ecommerce web design for years, and Jason Van Orden who exited one of the first online information marketing companies only to start delivering coaching and teaching experiences.\\nUltimately, I decided on Tara Melvin, the founder of Perfect Planning Events.'