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b'I avoided confronting my mindset as a business owner for years.\\nI figured that, if I got the numbers and the strategy right, I could grow my business without worrying about my own personal development or leadership.\\nBut the more I looked around, the more I realized that the entrepreneurs who were excelling in ways I wanted to excel thought differently than I did. They approached their systems, customers, and identity in a way that felt unfamiliar.\\nAfter a good long while and plenty of false starts, I realized that mindset was every bit as important to the success of a business as strategy and numbers.\\nI\\u2019ve been hosting the What Works podcast for over 3 years now and I\\u2019ve interviewed over 150 small business owners in my quest to find out what\\u2019s working\\u2014and what\\u2019s not\\u2014to grow and manage a business today.\\nOver the years, I\\u2019ve had the privilege to ask creatives, coaches, tech entrepreneurs, educators, writers, and designers how they approach their businesses. Sure, they\\u2019ve given me the nitty-gritty on how things work and why they do things the way they do. But they\\u2019ve also given me\\u2014and you, our listeners\\u2014a front-row seat to how they think.\\nTo grow our businesses, the way we\\xa0think about our businesses needs to grow and evolve, too.\\nSure, the business owners I\\u2019ve interviewed do things very differently. I\\u2019ve talked to people who sell high-end services and those who sell accessible physical goods. I\\u2019ve talked to people who are building big teams and those who are going it solo.\\nHowever, I\\u2019ve noticed that the most successful among them have\\xa0a similar mindset about key aspects of their businesses. They think pretty similarly about how they tackle problems and create value.\\nBut they didn\\u2019t start out thinking that way. Their mindsets have evolved over time. Many have even gone through similar identity crises, mindset shifts, and vision overhauls\\u2014all because the way they were thinking about their businesses subtly shifted.\\nThese subtle mindset shifts are\\u2014as I see it\\u2014a key missing piece for many small business owners confused about why their businesses aren\\u2019t growing.\\nI wanted a way to document the patterns and changes I saw among our guests here at What Works. So over the last 6 weeks, I wrote a small book called, Subtle: The Small Shifts That Lead To Big Results.\\nToday\\u2019s special episode of What Works is one of my favorite chapters from the book: the shift from Special Snowflake to Special Sauce.\\nBe sure to listen if you have a hunch that the idea \\u201conly you can do what you do\\u201d is holding your business back from greater success.\\nAnd, if you want to grab a copy of the whole book (including audio version) for yourself, click here!'