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b'The Nitty Gritty\\n\\n* Why speaker, author, and publicist Dana Kaye prefers intentional slow growth in business \\u2014 and how she manages her company\\u2019s growth today\\n* How growing too fast can negatively impact you, your clients, and your business \\u2014 and, on the contrary, how growing more intentionally can change everything for the better\\n* How Dana uses strategic partnerships to grow her business and serve her clients in an out-of-the-box way\\n* How she collaborates with other service providers to serve clients in an organized and comprehensive way\\n* Why she schedules in lunch dates in person (or on Zoom) every week \\u2014 and the importance of sending out thank you notes\\n\\nDana Kaye does things differently. She won\\u2019t give you the same run-of-the-mill advice that other publicists will\\u2026 and that not only helps her company grow, it also helps her clients reach new heights. In this episode of What Works, Dana describes how partnerships lead to smart and intentional growth. She also discusses how important networking and expressing gratitude is for small (and big) business.\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\nUsing partnerships to grow your business \\n\\u201cThe reason I was able to grow my PR company so quickly was because I was bringing something to the table that the publishers weren\\u2019t. I was implementing out of the box strategies to promote books where the publishers weren\\u2019t.\\u201d \\u2014 Dana Kaye\\nDana started her book PR business in 2009 at a time when \\u201cbook sections were dying and newspapers were going under.\\u201d How do you help authors stand out when people seemingly aren\\u2019t buying books (or maybe not even reading) anymore? That\\u2019s precisely the question that Dana asked herself \\u2014 and realized that the only way to make it work was by thinking outside of the box.\\nOne of those ways was partnering with companies that shared something with her clients. For example, her first client Jamie Freveletti wrote international thrillers about an ultramarathon runner. \\u201cMy first thought was to partner with a running company to sponsor her book trailer.\\u201d\\nAnd that\\u2019s exactly what happened \\u2014 and more. Dana secured a partnership with specialty athletic wear company Sugoi. Not only did they sponsor the book trailer as hoped (they even sent Jamie some of their clothes to wear in it!), they went even further. They included the book in their newsletter and on their website and co-sponsored in-store book tour events.\\nOverall, it was a win-win for both Jaime and Sugoi: they both got in front of a new audience and grew brand awareness for their products. On top of it all? It was fun!\\nCurious if you should pursue a partnership? Dana created a sweet quiz you can use to vet any opportunity or idea.\\nIntentionally growing slow \\n\\u201cBy slowing down and focusing on the types of clients that you want to work with on the projects and services you really want to offer, you\\u2019re going to offer a higher level of customer service, be overall better at your job, and I predict be happier and less stressed, which we all want.\\u201d \\u2014 Dana Kaye\\nOne of the loudest entrepreneurship stories you hear is on hustling and growing your business fast. \\u201cI see a lot of entrepreneurs jumping in and trying to scale really fast,\\u201d says Dana. \\u201cThey see one thing that\\u2019s working and try to do it 10x that.\\u201d\\n\\u201cBut more money, more problems,\\u201d she adds. \\u201cAre you really equipped to deal with those problems?\\u201d And the answer is usually no.'