BROADCASTS.com

b'The Nitty Gritty\\n\\n* Why Natalie decided to pursue a personal brand under her name \\u2014 and why she decided to keep The Suitcase Entrepreneur, too.\\n* What Natalie\\u2019s personal brand looks like from the inside out \\u2014 and why she\\u2019s considering a done-for-you offering as part of her services\\n* What she learned from taking a 3-month sabbatical to figure out her next moves \\u2014 and how Natalie decided to move back to her native New Zealand\\n* How Natalie uses an \\u201cidea journal\\u201d to quickly document new project ideas before committing to them. Plus, a quick look into how she makes decisions for her life and business so that they align with her purpose, vision, and goals.\\n\\nNatalie Sisson spent the better part of six years working remotely and traveling around the world. And while many of you likely know her as the Suitcase Entrepreneur, she\\u2019s set her bags down to make a home in her native New Zealand (puppy and partner included!).\\nAlthough life\\u2019s changed quite a bit for her from her working-and-traveling-the-world-days, Natalie\\u2019s still teaching business owners how to create a more sustainable and profitable business using smart systems. Her latest feat? Launching the brand new book, The Freedom Plan. Through it\\u2019s pages, Natalie teaches entrepreneurs how to reclaim their time, streamline their business, and be more profitable while living your ideal lifestyle and feeling on purpose.\\nCheck out this episode to hear more from Natalie about shifting her work away from the Suitcase Entrepreneur and to her personal brand under her name, why implementing systems can completely change the way you do business, and so much more.\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\nUsing a personal brand to better serve your clients\\n\\u201cI\\u2019m helping people create a more streamlined business that gives them freedom. I might say: hey, this is Natalie and this is how I want to help you. But it\\u2019s not about me. This is not a blog about following my journey or what I\\u2019m doing right now \\u2014 although there\\u2019s an element of that that people want to learn from.\\u201d \\u2014 Natalie Sisson\\nEven though Natalie works under her name now rather than the Suitcase Entrepreneur, it\\u2019s really not about her. \\u201cIt\\u2019s about you and what you can accomplish and how I can help you accomplish that thing,\\u201d Natalie says.\\nThe biggest difference between her personal brand and the Suitcase Entrepreneur? Now she teaches people how to implement the systems and tools that she\\u2019s used over the years to grow her business. It\\u2019s a lot less about Natalie personally and more about how she can serve her clients with what she knows.\\nImplementing systems and hiring to optimize the work, save time, and spend more time doing what you\\u2019re good at\\n\\u201cI\\u2019ve noticed that when I\\u2019m working I\\u2019m expanding my time to fit the work; I can actually do it in a lot less time than I realize because I\\u2019ve created good systems and because I\\u2019ve created a little virtual team around the world. A lot of the stuff that I do is the strategy and the content creation and the curriculum creation for the programs and offerings that I have.\\u201d \\u2014 Natalie Sisson\\nRight now, Natalie\\u2019s challenging herself to work one single hour a week \\u2014 just to see if she can based on the systems she has in place. Part of her ability to optimize her work is through developing efficient systems. She also hires out some of the work \\u2014 but only did so once the systems were strongly in place. Natalie works with a part-time virtual assistant \\u201cwho knows my systems and business inside and out.\\u201d \\xa0Her V.A.'