BROADCASTS.com

b'The Nitty Gritty\\n\\n* Who is succeeding with email marketing today\\u2013and how they think about their email lists differently\\n* How ConvertKit makes it easy to test ideas and create a new product\\n* Why simplicity is winning when it comes to email\\u2013and how that means you can spend less time marketing\\n* How ConvertKit bridges the gap between the business just setting out and the more mature business with more sophisticated needs\\n* Plus, a special trial offer\\u2013first month free!\\n\\nDespite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models.\\nOf course, that doesn\\u2019t mean everyone uses email to drive sales the same way they did 5 years ago or that they\\u2019re using the same strategy as the business next door.\\nHow are the leading businesses using email marketing in the current environment?\\nIsa Adney, ConvertKit\\u2019s resident educator & webinar host, has her finger on the pulse of email marketing today and shares a variety of examples of how business owners are using email marketing to their advantage\\u2014without letting consume your every waking hour.\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\nBreaking through the email noise\\n\\u201cThe real magic to me is the person behind the email and how much they care. Those are the people who cut through the noise.\\u201d \\u2013Isa Adney\\nIsa shared that the small business owners she sees having the most success with email marketing are those who prioritize serving or teaching over selling or marketing.\\nThey\\u2019re creators, action-takers, educators, and professionals who really care and make an effort to show that with every email they send. That means the most successful emails are often the simplest.\\nThey share a personal thought, helpful idea, or other valuable tidbits.\\nDespite being a fast-growing company, ConvertKit is no exception in prioritizing serving and teaching.\\nIn addition to their blog and weekly workshops, ConvertKit offers courses on everything from setting up your first landing page, to building up a consistent process of communicating with your list, to advanced execution of your email marketing strategy.\\nYour email list as more than just a number\\n\\u201cOur most successful customers are the people who don\\u2019t see their list as a number.\\u201d \\u2014 Isa Adney\\nIsa subscribes to hundreds of newsletters from ConvertKit customers to keep up with trends in email marketing.\\nShe\\u2019s noticed that the most successful email marketers are those who don\\u2019t see each email on their list as a conquest to celebrate but, instead, as people.\\nBecause they value the people on their lists as people, these email marketers aren\\u2019t just broadcasting. They\\u2019re curious about the stories behind the people and they start conversations to find out more.\\nEmail marketing strategy can evolve\\nIsa had plenty of examples of small business owners who have leveled up their email marketing execution little by little.\\nInstead of trying to do #allthethings, business owners like Abbey Ashley at The Virtual Savvy, Megan Martin at Megan Martin Creative, and artist Amira Rahim have each evolved their approaches to email marketing as their businesses have matured.\\nSome make use of automation, some use Convertkit\\u2019s purchases integration, some grow through opt-in incentives (lead magnets). What they all have in common is finding an email marketing strategy that works for them\\u2013whether it\\u2019s currently trending or not.\\nGive ConvertKit a try'