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b'The Nitty Gritty\\n\\n* The strategies that led to Simple Green Smoothies\\u2019 explosive success: from adopting Instagram early to focusing on the community from day one to zeroing in on a single topic to grow the brand\\n* The pivotal moment when Jadah Sellner knew she wanted to leave Simple Green Smoothies to start something new \\u2014 her own personal brand \\u2014 to free her voice\\n* What the process of exiting the company looked like for Jadah, how long it took to officially make the decision, and what life\\u2019s looked like since then\\n\\nWhen you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today\\u2019s guest, Jadah Sellner, can tell you more about that. She\\u2019s the former cofounder of Simple Green Smoothies, the wildly successful online resource for recipes and cleanses.\\nEverything about the company worked: Instagram followers climbed, the email list multiplied, and launches sold out. As Jadah says, they had a system that worked: rinse and repeat. And while things were working, Jadah wanted more: more creativity, collaboration, and communication that was authentic to her. She wanted to show up in the world fully expressed.\\nThat\\u2019s when she decided to leave Simple Green Smoothies and start her personal brand. In this episode, Jadah shares her experience on launching \\u2014 and exiting \\u2014 a company and pivoting to create a personal brand\\u2026 plus, all the magic, wonder, and intention in between.\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\nEstablishing your voice in a crowded market\\n\\u201cWe really took a stand for how we were different. We shared beginner-friendly green smoothies. We used a higher fruit ratio and some people were like: these are too sweet! And we were like, we are not for the hardcore raw foodist yogis. We are for the everyday mom who\\u2019s core vegetables are corn and potatoes: because that was me.\\u201d \\u2014 Jadah Sellner\\nThere is no unique message, only unique messengers, Jadah says. And that\\u2019s certainly the case when it came to Simple Green Smoothies. So how did they amass 400,000 Instagram followers during Jadah\\u2019s time there by sharing green smoothie recipes, despite no formal wellness or nutrition training?\\nFor one, they used their experience as busy moms wanting to eat and feel amazing to their advantage. They shared fun content around the recipes \\u2014 and their lives as moms \\u2014 rather than deep nutritional information. For them, green smoothies gave them more energy \\u2014 and made them feel like the best moms in the world because their kids were drinking spinach smoothies.\\nLeaving a successful company to pursue your own\\n\\u201cI wanted full expression and using my full voice. We really built Simple Green Smoothies in a way where we had a consistent strategy: the challenge, email sales funnel, sell the cleanse. Rinse and repeat. But what was missing was actually me using my voice and I think my voice is one of my best gifts. I wasn\\u2019t using it in that business and I saw the vision for building my personal brand, speaking on stages, being a guest on other people\\u2019s podcasts, and launching my own.\\u201d \\u2014 Jadah Sellner\\nIt took a couple years for Jadah to officially leave Simple Green Smoothies. The company was successful\\u2026 and she wondered if it was the right decision to actually leave to start something new. Would she be as successful in a new venture? Was leaving the smartest move, especially when things were working?\\nShe didn\\u2019t know the answer but she needed to find out. Jadah longed for full expression to use her authentic v...'