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b'The Nitty Gritty\\n\\n* How Beryl runs the Momtography\\xae training program, how she landed on the price point, and how she promotes her teachers once they\\u2019ve successfully completed the initial training program\\n* Why Beryl\\u2019s first step to licensing her work included hiring Autumn Witt Boyd, an intellectual property lawyer, to legally prep Momtography\\xae for distribution\\n* How she finds qualified people to work with, how many teachers she\\u2019s currently working with, and her vision for the future of Momtography\\xae\\n\\nToday\\u2019s guest, Beryl Young, returns to the podcast \\u2014 and this time, she\\u2019s sharing everything behind licensing her signature work, Momtography\\xae. So far, Beryl\\u2019s licensed twelve teachers, with plans to expand to all 50 states in the U.S. in the future.\\nIn this conversation, Beryl talks about how she started Momtography\\xae, how she prepared her content for licensing (including hiring a lawyer!), and what it felt like to transition from the creator to the leader.\\nIf you\\u2019ve ever considered licensing your work \\u2014 or want to hear more of the nitty gritty details on how it can work \\u2014 this episode is for you.\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\nPrepping to license your work\\n\\u201cThe first step was hiring a lawyer because I hadn\\u2019t trademarked the name. I knew that if I was going to percolate this on a national level, that was the first bow I needed to tie up. I also wanted to make sure that all my legal ducks were in a row. I wanted to speak to someone who worked with other licensing programs who could give me guidance.\\u201d \\u2014 Beryl Young\\nGetting your work ready to license is no small feat. Besides creating the content and finding people to train, you also need to ensure your work is legally ready for distributing.\\nHow do you protect the integrity of your work? How do you ensure that people don\\u2019t steal your idea? Those were some of the questions Beryl had \\u2014 and why she hired\\nIntellectual property lawyer Autumn Witt Boyd to help her do just that.\\nTogether, they parsed out the contracts and trademarks associated with the program as well as non-compete clauses. If you choose to license your signature work, take Beryl\\u2019s lead and contact a lawyer to set strong foundations to protect you and your creations.\\nGiving up control to move from creator to leader\\n\\u201cI asked myself: can I trust other people with this? I started building my team out over the last 2-3 years and this felt totally different. If somebody teaches this class in a way that\\u2019s different than me or in a way that I don\\u2019t agree with, am I going to be able to take that manager/CEO role and apply it? Can I let go of control and allow this to happen and allow Momtography\\xae to spread?\\u201d \\u2014 Beryl Young\\nAs an infinitely creative individual and the one-woman show behind Momtography\\xae for so long, it was difficult for Beryl to shift identities from creator to leader. But to allow Momtography\\xae to expand, she needed to give up that control\\u2026 and trust.\\nGiving up that creative control doesn\\u2019t mean you give up structure or rules. Instead, Beryl\\u2019s implemented a training and coaching program to show her teachers what\\u2019s expected. Part of that includes guidelines on what teachers can charge for the classes they teach.\\nWhile licensing your work requires shifting up to a leadership role, it doesn\\u2019t mean that you are divorced from the creative aspect of it. Rather, it means that you\\u2019re in a position to set your teachers...'