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b'The Nitty Gritty\\n\\n* How Jacquette uses different themes every month to inform the activities and questions she poses during her monthly dinner series, The Comfort Circle\\u2122\\n* Why Jacquette increased the event pricing from $75 to $150 per person and what went into the decision to host the dinner in the same restaurant month after month\\n* How the dinner series works into her larger business model \\u2014 and why she\\u2019ll be offering self-hosted dinners as well as firm-hosted ones\\n* What\\u2019s the future of The Comfort Circle\\u2122? Jacquette says that it might include retreats\\n\\nFinancial behaviorist Jacquette Timmons helps people talk about uncomfortable things. One of the ways she does that is through The Comfort Circle\\u2122, an intimate gathering where she walks her guests through curated topics about money and life over a three-course meal.\\nIn this episode of What Works, Jacquette shares her perspective on discomfort and why it\\u2019s crucial to success, how she uses different topics to curate The Comfort Circle\\u2122 experience, and where this in-person event fits into her business model.\\nIf you\\u2019re a coach or consultant and you\\u2019re looking for new ways to approach your business model, this episode is for you. And even if you aren\\u2019t, Jacquette\\u2019s stories and experience provide insights into pricing a service and leaning into discomfort: two essential skills that every entrepreneur needs.\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\nWhy an in-person dinner on money and life?\\n\\u201cMy clients can talk about sex with their friends. But they can\\u2019t talk about money because there isn\\u2019t an environment where people feel that they can be vulnerable.\\u201d \\u2014 Jacquette Timmons\\nIt was obvious to Jacquette: people need safe spaces to have difficult conversations. Initially, Jacquette considered a traveling conference that would pop-up in several U.S. cities. But she realized that it required too many resources.\\nInstead, she decided to think smaller and more intimate\\u2026 and that\\u2019s where the idea for The Comfort Circle\\u2122 came. The dinner series, which started in January 2017 in New York, provided a space for real talk around money and fit within her business vision while suiting Jacquette\\u2019s natural inclination to connect in person. \\u201cI know live events are powerful,\\u201d she says. \\u201cI know I show up powerfully and I connect well with people that way.\\u201d\\nJacquette consistently hosts The Comfort Circle in the same restaurant for a small group. She says the max is twelve guests because her intent was always to keep the dinners intimate.\\nHow The Comfort Circle\\u2122 fits into her larger business model\\n\\u201cThe dinner is a lead generation vehicle. It\\u2019s an opportunity to get to know me and my approach. Some of them convert into coaching clients. Not every dinner results in immediate conversion or a conversion to a four figure coaching engagement but that does happen.\\u201d \\u2014 Jacquette Timmons\\nJacquette uses the monthly dinner series as a way to connect with potential clients \\u2014 both personal and corporate. \\u201cI already do financial workshops for corporations,\\u201d she explains, \\u201cbut there are times when they don\\u2019t want to do the same old thing. This is a way of doing something different.\\u201d\\nDifferent indeed! For example, a law firm hired her to host a customized dinner for 40 people. And instead of charging the typical $150/per person, the firm paid her as a speaker. \\u201cI now think of this as there\\u2019s a self-hosted version of the dinners and there\\u2019s the firm-hosted dinners, which I\\u2019m hoping will gain some traction,\\u201d Jacquette adds.\\nBesides strategically using the dinners as a lead generation exp...'