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b'The Nitty Gritty\\n\\n* How Cathy and her songwriting agency, Catch the Moon Music, manage music inquiries and how they close deals\\n* Hear all the details on Mochas and Music, Cathy\\u2019s unique way of putting her music in the hands of music supervisors (hint: it worked!)\\n* Why she uses live events to bring together songwriters and music supervisors together in one room, plus why she started a course for songwriters\\n* How she turns outreach on its head by approaching clients in a way that\\u2019s authentic to her, and equally important, valuable to them\\n\\nOn this week\\u2019s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from, how she used closed doors as an opportunity to create her own path, and why she\\u2019s now offering courses for other songwriters.\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\nUsing \\u201cno\\u201d as a tool to uncover your strengths\\n\\u201cI believe that if it is right and the world is saying yes, then there\\u2019s enough room. But you need the courage to try and you might be told no. If you\\u2019re told no enough times, maybe you need to realize that you\\u2019re meant to be on the other side. You\\u2019re just really great at identifying great music so you should be the one choosing the songs.\\u201d \\u2014 Cathy Heller\\nWhen Cathy first pursued her music career, she wanted to be a singer. She didn\\u2019t anticipate songwriting as her chosen field \\u2014 but when she went to Los Angeles and she heard no enough times, she realized that she didn\\u2019t need to be the singer. Instead, she could be the one writing the songs.\\nThat moment transformed her career from singer to songwriter and ultimately she founded Catch The Moon Music, a boutique music licensing company. Today, her clients include global corporation like Coca Cola and McDonald\\u2019s as well as Netflix, Crate and Barrel, and Disney.\\nAs Cathy mentions, sometimes when you hear no enough, it\\u2019s not the wisest choice to keep pushing through to prove a point. Sometimes those no\\u2019s are really a window, showing you different opportunities that might suit your talents better.\\nRadical empathy is the tool for solving other people\\u2019s problems\\n\\u201cThe difference between a hobby and a business, at its core, is radical amounts of empathy. If anybody wants to make money, somebody else is going to give you that money, so we have to spend a lot of time anticipating other people\\u2019s needs.\\u201d \\u2014 Cathy Heller\\nAt the core of Cathy\\u2019s work is curiosity. \\u201cWhat else can I create with my two hands that is going to serve my audience,\\u201d she asks. Her method includes asking the music supervisors who are choosing music what they need. Not only that but she\\u2019s always looking at what they\\u2019re already using in their T.V. shows and ad placements, then reverse engineers songs from what she\\u2019s learned to anticipate their needs.\\nThink about your own business: how can you embrace radical empathy and put yourself in your customers shoes? How can you start to anticipate what your clients and customers need?\\nFinding what is authentically you\\u2026 and what\\u2019s valuable to others\\n\\u201cEvery person has their thing and when it\\u2019s expressed, it makes the world brighter and better. Every person can find a way to make it a living but it takes some introspection, it takes some exploring, and it takes some start and stops because sometimes we gotta try things to figure out what works and what doesn\\u2019t. We have to be willing to put in the quest.\\u201d \\xa0\\u2014 Cathy Heller\\nEven after taking a break from the music world for two year...'