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b'The Nitty Gritty\\n\\n* How Jennifer\\u2019s creative entrepreneurial journey influenced the creation of Sister and Feminine Business School\\n* What led Jennifer to transition from solopreneurship to a brand that\\u2019s bigger than her \\u2014 and how collaboration sets the foundation for Sister\\n* The practical and foundational values of creating and formulating a feminist business\\n* Why you should see your business as a partnership and some of the tools Jennifer uses to connect students with their business\\u2019 \\u201cspirit\\u201d\\n\\nDo you think there\\u2019s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there\\u2019s a more feminine way to build and grow your business.\\nIn this episode of What Works, Jennifer walks us through what a feminine economy looks like, how to use those values to guide your business decisions, and tools for working on your business in a holistic, healthy way for work/life balance.\\nJennifer also discusses her experience with growing from a solopreneur mindset to a leadership one\\u2026 and the struggles she faced on that journey.\\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\\nWhat is a feminine economy?\\n\\u201cIf capitalism is an economy that values masculine traits, what could another economy look like? That\\u2019s where we get the feminine economy. It\\u2019s almost a backward question. Instead of saying what economy would we need for feminine values, I\\u2019m saying: what if we start valuing feminine principles? Will that shift the economy?\\u201d \\u2014 Jennifer Armbrust\\nCapitalism currently operates according to masculine traits of the ego, Jennifer says. For example, worker value comes from productivity, poverty is vilified, nature is dominated, and systemic racism and sexism are commonplace.\\nYou can find the graphics mentioned in the podcast here.\\nSo what would the world look like if we included resourcefulness, mindfulness and gratitude, integrity, and honesty in the very foundation of every business and system? Things would radically change \\u2014 for the better.\\nInfusing feminine ideals into daily life\\n\\u201cIt\\u2019s a creative act every day going to my business, taking these ideas and ideals, and asking: what are the choices and the ways I\\u2019m setting up my business that\\u2019s going to evoke them?\\u201d \\u2014 Jennifer Armbrust\\nOne of Jennifer\\u2019s most recent experiences putting her values into her business was with her new office. \\u201cI want it to be honoring my body,\\u201d Jennifer shares, \\u201cwhich is the first principle of the 12 principles for prototyping a feminist business. Our bodies are things that we use in our day-to-day workspace so how do I configure my workspace to support my body?\\u201d\\nWith that as a guiding principle, she got both a sitting desk and a standing desk. She also added a meditation pillow. \\u201cI\\u2019m not trying to make the choice that other people made before me,\\u201d she says. \\u201cInstead, it\\u2019s: what is my office? What is Jennifer Armbrust\\u2019s office for Sister? What is this space going to be and how do I work in it?\\u201d\\nWhat are some feminine values that you already infuse into your business? What are some that you\\u2019d like to explore more in your everyday work life? Check out the 12 Principles of the Feminine Economy from Sister for more insight and ideas!\\nScaling from one to many, with intention'