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b'In This Episode:\\n\\n\\n\\n* Why Sean and Tara McMullin chose to \\u201cproductize\\u201d their full-service podcast production offer at YellowHouse.Media\\u2026 and what productized services actually are* What\\u2019s included in the package they offer\\u2013and why they don\\u2019t often custom or a la carte services* How the productized service model allowed them to quickly create a small group coaching program to increase their capacity and serve more clients\\n\\n\\n\\n\\n\\nHey! It\\u2019s Tara McMullin and this is a special BONUS episode of What Works\\u2014the show that takes you behind the scenes of how small business owners take decisive action on building a stronger business.\\n\\n\\n\\nThis is the second episode of a bonus series on how I\\u2019ve approached creating and delivering value through the products and services I\\u2019ve offered over the years.\\n\\n\\n\\nIn the first bonus episode, I shared how my most recent offer, a live program called The Commitment Blueprint, started as a personal life change, grew into a free webinar, and then transformed\\u2014TWICE\\u2014into a paid product.\\n\\n\\n\\nIn this episode, I\\u2019m going to give you a closer look at my other company, YellowHouse.Media, and share how and why we\\u2019ve taken on the productized service model\\u2014including what that means for how we serve our clients, run our operations, and build for the future.\\n\\n\\n\\nPlus, I\\u2019ll share how the same principles that apply to YellowHouse also apply to What Works and how we continue to develop The What Works Network to support small business owners as they build stronger businesses.\\n\\n\\n\\nNow, in the last regular episode I spoke with India Jackson, the founder of brand visibility agency Flaunt Your Fire. India described what clients come to Flaunt Your Fire looking to achieve and how the agency helps them achieve those results.\\n\\n\\n\\nShe also shared that she tailors each client engagement to the goals of that client using both master services list and a really strong idea of what the agency\\u2019s yes, no, and maybe projects are.\\n\\n\\n\\nThis bespoke service model is typically how people approach building a service-based business.\\n\\n\\n\\nThe client tells you want they need, you figure out how to make that happen and put a price on it. Each engagement looks different and might include a different mix of services.\\n\\n\\n\\nAnd this model works.\\n\\n\\n\\nBut it\\u2019s not the only way to build a service-based business.\\n\\n\\n\\nA few years ago, I started to notice that the most successful people I was working with in our community and mastermind groups were running a different kind of service-based business.\\n\\n\\n\\nThey were running productized service businesses.\\n\\n\\n\\n(And in case you\\u2019re wondering, yes, most of the time these productized service businesses were out-earning the digital product businesses. So don\\u2019t let anyone tell you that you can\\u2019t make money in client services.)\\n\\n\\n\\nI was intrigued by the model and operations behind these successful productized service businesses\\u2026 but, more than that, I was intrigued by how happy these business owners were!\\n\\n\\n\\nThey were focused.'