I never thought I\u2019d find myself speaking to a hypnotherapist, but after meeting J. Robert Parker in Facebook\u2019s Podcast Guest Connection group I thought I\u2019d give it a try.And I\u2019m very glad I did. I learned a lot about how hypnotherapy works, but perhaps even more importantly I learned what hypnotherapy and risk communication share: an emphasis on trust; the central role that caring and empathy play; and, something we haven\u2019t spoken about enough, how each field can be used for both good and bad.You can find J. Robert on his website at www.twinravens.org (http://www.twinravens.org). I hope you enjoy this fascinating conversation. And I hope you\u2019ll join us next week when I interview Bill Cramer, an old friend and colleague who works as a Public Involvement Director at HNTB, a large civil engineering firm with dozens of offices in the United States and Canada.Thank you as always to Jim Cirillo at jimiumgroup.com for our original music and Rachel Greenberger for our original art.Please send questions to wtswtgt@gmail.com (mailto:wtswtgt@gmail.com) and follow us on Twitter at #wtswtgt. And don\u2019t forget to subscribe to, rate and review us!!!