Going with the Grain
Donald Trump and Hillary Clinton elevated trade issues on the 2016 campaign trail. They\u2019ve remained high on the nation\u2019s collective agenda ever since. Most people outside the agricultural sector probably don\u2019t know it, but we export more agricultural products than any other country on Earth. (The Netherlands ranks second.)\nWe\u2019re joined today by a long-time friend and client, Melissa Kessler. Melissa is the Director of Strategic Relations at the U.S Grains Council. We sat down to discuss what this unprecedented focus on trade over the last three-plus years means in terms of communications challenges and opportunities.\nThanks as always to Jim Cirillo at www.jimiumgroup.com for the original music and CC Snetsinger for the original podcast art.\nPlease send questions to wtswtgt@gmail.com.\nAnd follow us on Twitter @wtswtgt.