Today I\u2019m pleased to bring you the conclusion of my interview with Sheri Singer, president of Singer Communications. In this installment, Sheri and I discuss a few silver linings for trade associations and professional societies amidst all the bad news that\u2019s come our way in 2020, and what they mean for communicators and consultants who work for these organizations.\xa0\nThank you to Jim Cirillo at jimiumgroup.com for our original music and to CC Snetsinger for our original podcast art.\nPlease send questions to wtswtgt@gmail.com and follow us on Twitter at #wtswtgt.\nI\u2019ll be back next week to discuss big numbers and how they affect our assessment and perception of risk, in an episode entitled Why We Play the Lottery.\nUntil then, have a safe and healthy Thanksgiving holiday.