#174 Nir Eyal - Best-selling Author on Consumer Psychology, Business, Behavior and the Brain!
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Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life.\\u201d. After coming to America and successfully selling two tech companies Nir began writing on technology, psychology, and business and has taught at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Enjoy this wide ranging conversation with Nir Eyal!
Nir blogs regularly at NirAndFar.com
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