Time: The Most Valuable Commodity (Roberta MacDonald)
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This week we stay in the co-op space a little longer and get a two-for-one. As an homage to Women\\u2019s History Month, we talk with one of the most celebrated marketer of co-ops-- and one of less than a handful of women responsible for driving the development of the Vietnam Veteran\\u2019s Memorial in Washington, DC. We talk with Roberta MacDonald, Senior Vice President for Brand Strategy at the Cabot Creamery Cooperative about life and the story behind of one of America\\u2019s most beloved agricultural co-ops.
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