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b"Content, from an SEO perspective, is the connection of entities by relationships. In the statement, \\u201cSEO is dead\\u201d there is the entity \\u201cSEO\\u201d, there is the entity \\u201cdead\\u201d and there is the relationship that one connects to the other and the direction of the said relationship. All content is fundamentally like this. Google's John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm. So all that talk about making sure you have a good BBB score with the core updates is really completely unrelated to core search rankings. The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. So I asked SEOs, should Google be scoring their SEO this way?\\xa0\\n\\nSupport this podcast at \\u2014 https://redcircle.com/webcology/donations\\n\\nAdvertising Inquiries: https://redcircle.com/brands\\n\\nPrivacy & Opt-Out: https://redcircle.com/privacy"