The Look Of Paid And Organic Search Results And 2020 Core Update

Published: Jan. 16, 2020, 8:42 p.m.

b'The Look Of Paid And Organic Search Results And 2020 Core Update. Google is rolling out an updated look for paid and organic search results on desktop, bringing it more in line with the look of mobile search results. The updated design includes a more prominent \\u201cAd\\u201d label for paid results, at least in Google\\u2019s estimation, as well as favicons next to organic results. Google\\u2019s search ads on the desktop now have a bolded \\u201cAd\\u201d label in black text. Google says the label is more prominent, but early feedback suggests users are finding the paid results harder to identify. Being a broad core update, the January 2020 core update will impact all search results on a worldwide scale. It\\u2019s not an update that targets something specific that webmasters can improve upon, like the \\u201cSpeed Update.\\u201d Google\\u2019s guidance regarding this update remains the same as previous core updates. Google points to this blog post specifically. Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020, and January 16, 2020. After Google Ads announced it would be sunsetting average position, Microsoft Advertising introduced impression share reporting metrics but said it would continue showing average position as well. That always felt a bit half-hearted, though, particularly when most advertisers mostly shrugged off the change. Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn\\u2019t an expensive buy for Google. But it could have a significant impact on the future of product search.\\n\\nSupport this podcast at \\u2014 https://redcircle.com/webcology/donations\\n\\nAdvertising Inquiries: https://redcircle.com/brands\\n\\nPrivacy & Opt-Out: https://redcircle.com/privacy'