Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth
b'Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. \\u201cUsing stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.\\u201d \\u2013 John Mueller at Google I/O
https://www.seroundtable.com/google-crawling-half-of-the-urls-over-http-2-31444.html
MUM \\u2013 Big BERTa with a lot more input.
Imagine if Google knew what you wanted to wear while hiking Mt. Fuji on Friday May 21. How might it know that? MUM\\u2019s the word.
Meanwhile, over at SEJ, Roger Montti points to recent machine intelligence and learning research published by Google. Long Form Answers \\u2013 making experts out of Dilatants (paper by Google researcher Donald Metler)
Google I/O
Shopping / Shoppify Partnership
Part of this, Google announced a partnership with Shopify. This allows Shopify merchants to simplify the process to feature their products across Google "in just a few clicks," Google said. "Shopify will enable merchants to become discoverable to high-intent consumers across Google Search, Shopping, YouTube, Google Images and more," Google added.
Shopping graph \\u2013 Looks at a lot more datapoints \\u2013 looks at the merchant\'s website, the prices, the reviews, videos and SKU and inventory data, user experiences - plus a lot more
Google Lens - Search photos to see how information from that photo (product, place, thing) might appear in search results.
Google Holographic Calling
Page Experience Ranking coming to Desktop environment
https://www.seroundtable.com/google-page-experience-update-coming-to-desktop-31439.html
Core Web Vitals URL Grouping
https://www.searchenginejournal.com/grouped-core-web-vitals-scoring/407899/\\n\\nSupport this podcast at \\u2014 https://redcircle.com/webcology/donations\\n\\nAdvertising Inquiries: https://redcircle.com/brands\\n\\nPrivacy & Opt-Out: https://redcircle.com/privacy'