Are You Older Than Google?

Published: Oct. 1, 2021, 12:20 a.m.

b'Are You Older Than Google?
MUM (multitask unified model)
It\\u2019s not just a new algorithm; it\\u2019s a new way of ordering and facilitating search
-Things to Know \\u2013 paths users take when exploring this topic (web surfing?)
-Topic Exploration \\u2013 Using related topics user can zoom into or broaden topic
-Visual Exploration \\u2013 Image search but actually useful.
https://www.searchenginejournal.com/google-search-redesign/421415/
https://www.searchenginejournal.com/google-mum-is-coming-to-lens/421385/
-Google Merchant Center
-Clarity

Google Results Cards
https://www.searchenginejournal.com/google-search-about-this-result/421394
Google Doesn\\u2019t see stuff behind captchas
https://www.searchenginejournal.com/google-cant-see-content-behind-captchas/421202/
Google Product Rich Results in Search Console \\u2013 More info
https://www.seroundtable.com/google-products-rich-results-report-search-console-granular-32173.html
Google gets that search query intent shifts over time
https://www.seroundtable.com/searcher-intent-shifts-google-32155.html
Google and Duplicate Content in product descriptions
https://www.searchenginejournal.com/google-duplicate-product-descriptions/420899/
\\u201cWith duplicate content we have essentially two, roughly, different things that we look at.
On the one hand we check if the whole page is the same.
And that includes everything like the header and the footer and the address of the store and things like that, which in your case this would not be the case because one is maybe a manufacturer\\u2019s website and the description is the same but everything around it is different.
So that\\u2019s kind of the basic kind of duplicate content.\\u201d
Search Quality Raters Guide piece
https://www.searchenginejournal.com/google-eat/quality-raters-guidelines/
EAT and Structured Data
https://www.searchenginejournal.com/google-eat/structured-data/#close\\n\\nSupport this podcast at \\u2014 https://redcircle.com/webcology/donations\\n\\nAdvertising Inquiries: https://redcircle.com/brands\\n\\nPrivacy & Opt-Out: https://redcircle.com/privacy'