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My guest for episode #251 is my friend Rob Kosberg. Rob is a #1 best selling author, founder of www.BestSellerPublishing.org and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal.

Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted through the power of being a published author.

Through his Publish-Promote-Profit program, Rob helps his clients create their own professional, best selling book (guaranteed) and then teaches them how to use that book to grow their income via speaking engagements, free publicity and lead generation strategies.

Rob used his own best selling book and these strategies to build his last company to over $1,000,000 in income in less than 15 months.

Rob is passionate about helping small businesses reach their target audience via cutting edge marketing.\\xa0

To start off our conversation, I asked Rob: \\u201cWhen you\\u2019re among those who\\u2019ve reached a certain level of success\\u2014 what do YOU see that\\u2019s consistent in them?\\u201d

What he\\u2019s noticed is that the most successful invest in themselves, heavily. The invest their money and their time first in knowledge and networks. And, beyond that, in assets. .

The difference between successful entrepreneurs and everyone else is that we look at money differently. We, as in entrepreneurs, look at money as either an investment or an expense. So, educational courses are indeed an investment!\\xa0

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Here\\u2019s a Pro Tip: the next time you are looking to pay for a coach, a conference, or anything, ask: \\u201cHow much is the investment to work with you?\\u201d Rather than, \\u201chow much does it cost to work with you?\\u201d Do you FEEL the difference? I DO!

Rob let us in on what he calls a Massive Cheat Button:\\xa0

\\u201cIt is a massive advantage to learn from people that are ahead of you in business.\\u201d\\xa0

In other words, if someone has already been there and done that, then you don\\u2019t have to! You get to learn from so many around you.\\xa0

Always learn from the next master. Period.\\xa0

The most successful people are always the ones to study MORE! Is that you?

And hey\\u2014 maybe you\\u2019ll finish this episode feeling ready and inspired to write your own story!\\xa0

Happy writing!\\xa0

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Links:\\xa0

Rob\\u2019s Email: rob@bestsellerpublishing.org

Rob\\u2019s Website: http://bestsellerpublishing.org/next-best-seller