77: Make Your Expert Front and Center with Brittany Sykes (Publicist)
Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we\u2019ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We\u2019ll break down a story that features her client front and center and learn how that story came to be. From it, you\u2019ll leave inspired to ideate stories that are interesting and culturally-relevant, allowing your client or brand\u2019s expertise to fully shine!
\nIn this episode, you'll learn how a self-employed publicist\u2026
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Finds inspiration for winning story ideas and pitches
\n \n Strategizes a solid media outreach strategy
\n \n Measures and communicates to her clients
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