64: Leverage TikTok Trends with Frances Sola-Santiago (Refinery 29)
In this episode, dive into a story of a digital fashion journalist who moved forward with a piece, despite pushback from the subjects\u2019 corporate communications department. From it, you\u2019ll learn how smaller brands can step up to the plate and provide value to a digital journalist in the age of TikTok, competing with corporations for coverage in a top fashion outlet.
\nIn this episode, you'll learn\u2026
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How the economy, pop culture, and social media all play roles in online fashion reporting\xa0
\n \n Why data may be just as powerful as a product sample for some fashion reporters\xa0
\n \n How brand previews and other aspects of the fashion reporting industry work
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Our guest is:
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Frances Sol\xe1-Santiago, a journalist from Puerto Rico, works as a fashion writer at Refinery29. She also writes for publications like The New York Times, The Cut, Rolling Stone, NPR, Num\xe9ro, Glamour, Remezcla, and Bustle, covering fashion, beauty, music, and culture.\xa0\xa0
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