55: Ideate Shareable Campaigns with Iona Townsley
Today\u2019s episode is all about the creative process! Our guest today has worked in an array of industries for some of the UK\u2019s top agencies and has developed a set of skills and processes to ideate and produce digital PR campaigns that have consistently caught the attention of top-tier media outlets across the web.\nIn this episode, you'll learn how to\u2026\n\n Write effective, creative briefs\n Ideate fun, shareable campaign ideas\n Validate winning campaigns\n\nOur guest is:\n\n Iona Townsley, a digital PR professional, specializing in creative campaign ideation. She works with brands on end-to-end PR strategies. She\u2019s worked in a variety of industries for some of the UK\u2019s top agencies.\n\nThings we talked about\u2026\n\n A Crash Course in Creative Ideation and Shareable Campaigns - BrightonSEO 2022 Online PR Show\n The Grapevine- Iona\u2019s newsletter