40: Analyze Real Pitches with Mia Taylor, Part 2
**In this special 2 part episode, we have a WEM first. Our guest (with the permission of the publicists!) shared some real pitches with us. Check out a full transcription of the pitch at the bottom of the notes!**
\nIn part 2, we analyze another pitch that led to a Q&A article about women\u2019s personal finances. And while this second pitch looks very different from the first, similar themes are re-explored through a different lens, proving that there truly is no one-size-fits-all approach to media pitching. Finally, Mia discusses the evolution of PR assets and story pitching through her time in the industry. You\u2019ll walk with a full understanding of the \u201cbig picture\u201d as well as inspiration for little details you may include in your next pitch.
\nA special thanks to Cat Soroush for providing and allowing us to republish the pitch in its entirety!
\nIn this episode you\u2019ll learn\u2026
\n- \n
- What matters most in a story pitch to an online money reporter \n
- When and if exclusives matter to an online lifestyle publication \n
- How to strategically tip toe the line of formal/informal in a pitch \n
Our guest is...
\nMia Taylor, a staff Finance Writer for Real Simple, Health, Parents, and Better Homes & Gardens. She is an award-winning personal finance and travel journalist who has also covered wildlife conservation, sustainability, eco-tourism, climate change, the hospitality industry, technology, AI, robotics, and single parenting.
\nStories we talked about:
\nFor Women to Make More Money, We Have to Stop Competing With Each Other