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Affiliate-based, e-commerce reporting is fairly new, yet ubiquitous, which is why it may be weird and confusing for PR\u2019s to navigate. Don't worry, because our guest, Trae Bodge, who straddles the line of PR and journalist and is an expert in this space, will help us all come out on top. There\u2019s even some tips on virtual press events under the new normal!

In this episode, you\u2019ll learn...

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• That many reporters (including Trae) are more empathetic for PR\u2019s than you think
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• Why and how to keep it professional no matter what
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• How to pitch in the e-commerce space, and why affiliates are the way of the future
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