56. Fighting for a Healthier World: How the Sierra Club Cultivates and Stewards 3.8 Million Members - Laurin Asdal and Michelle Epstein

Published: Dec. 21, 2020, 11 a.m.

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Meet Laurin and Michelle. They're part of an extraordinary team of development professionals working to save our planet. Alongside their Sierra Club team, they're\\xa0 managing a community of\\xa0 three million members and supporters for the nation\\u2019s largest and most influential grassroots environmental organization. We're discussing\\xa0 how to steward a global audience of millions, direct mail tips and how their frontline customer service team is doing some seriously awesome personalized engagement with donors.

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