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Join this panel of modern impact thinkers as we explore how to build evolved methods to grow the digital influence of your organization. We\\u2019re diving into marketing and branding, working with influencers, flexing content in various mediums and platforms, leveraging the power of media to build digital community, and helping nonprofits look to the horizon for evolved methods to grow their digital influence. This is the panel you\\u2019ve been waiting for to get your mission\\u2019s story out in the wild.

Today\\u2019s Guests

• Sarah Adolphson, Co-CEO, Artemis Agency
• Carolina Garcia Jayaram, Executive Director, The Elevate Prize Foundation
• Eric Ressler, Founder, Design by Cosmic
• Nick Lynch, Co-Founder and CEO, Collidescope.io

EPISODE HIGHLIGHTS

• What is the attention economy? (2:50)
• How social media is democratizing impact. (5:00)
• Marketing is mission and mission manifested. (7:45)
• The power of turning marketing into action (9:00)
• Ways marketing can drive impact 12:35
• Shifts the sector needs to embrace these digital strategies (17:05)
• How to identify win-win partnerships (27:00)
• Influencer Marketing (29:30)
• One Good Thing (34:10)
  • Eric: We need to fund this work and this work needs to be part of our core strategy for the organization.
  • Carolina: Don't focus so much on the media part of this focus more on developing your story.
  • Sarah: Trust the artists.
  • Nick: You have to start with the story.

For more information + episode details visit: weareforgood.com/episode/446.


About our Sponsor: Foster Avenue

As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they\\u2019re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.

Learn more today at www.fosteravenue.com/good

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

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Support the Show

If you love the podcast, you\\u2019ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you\\u2019re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

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