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Meet Elizabeth and Alyssa. They\\u2019re sharing insights from The Nonprofit\\u2019s Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships \\U0001f44f). Gen Z just doesn\\u2019t operate like any other generation, and we love how they break the status quo. We\\u2019re chatting about how nonprofits can create long-lasting partnerships with this deeply generous generation. Tune in for your guide on engaging with this generation that\\u2019s already making its mark on philanthropy.

\\U0001f4a1Learn\\xa0

• How to understand Gen Z\\u2019s motivations\\xa0
• An overview of The Nonprofit\\u2019s Guide to Engaging Gen Z\\xa0
• Ways nonprofits can partner with Gen Z for greater impact

Today's Guests
Elizabeth (McDonough) Ruikka, Senior Director, Demand Generation & Digital Marketing, Classy + Alyssa Boger,\\xa0 Senior Vice President, Client Strategy, Pursuant

Episode Highlights

• Alyssa\\u2019s story and journey to where she is today (4:30)
• Elizabeth\\u2019s story and journey to where she is today (6:10)
• Understanding Gen Z\\u2019s motivations (10:30)
• How to Engage Gen Z (17:00)
• How + Where Gen Z is gathering (20:00)
• How we begin building our Gen Z donor bases (25:00)
• The top 3 values of Gen Z donors (28:00)
• A powerful moment of philanthropy in Elizabeth\\u2019s life (39:00)
• A powerful moment of philanthropy in Alyssa\\u2019s life (41:00)
• Alyssa\\u2019s One Good Thing: No is a complete sentence. (45:00)
• Elizabeth\\u2019s One Good Thing: You want to hire people that are smarter than you. (47:00)
• How to connect (50:00)

For more information + episode details visit: weareforgood.com/episode/432.

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