417. Your Email Marketing Masterclass - Katelyn Baughan

Published: May 1, 2023, 10 a.m.

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Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She\\u2019s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment \\U0001f4e7

\\U0001f4a1Learn

  • The importance of email marketing + key KPIs
  • How to start your email list + create value to grow it
  • Case studies of orgs doing email well\\xa0

Today's Guest
Katelyn Baughan, Founder, KB Digital

Episode Highlights

  • Katelyn\\u2019s story and journey to where she is today (2:20)
  • Tips for starting, analyzing and growing your email list (9:30)
  • Cutting through the noise in crowded inboxes (20:00)
  • Case studies (23:00)
  • A powerful moment of philanthropy in Katelyn\\u2019s life (25:00)
  • Katelyn\\u2019s One Good Thing: Take a break and rest. (27:00)

For more information + episode details visit: weareforgood.com/episode/417.

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