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Meet Racheli. This nonprofit marketer has the grassroots playbook to transform your nonprofit marketing. She left her dream job to work with Friendship Circle, a nonprofit creating friendship and inclusion for individuals with special needs. There, she noticed how too often marketers are looking backward or side-to-side to other orgs instead of looking within. Now she supports nonprofits as they create marketing that attracts believers to their missions. Join us to learn how living and breathing a mission can make marketing effortless.

Episode Highlights

• Racheli\\u2019s story and journey to where she is today (3:40)
• Core strategies around marketing from within (7:40)
• Grassroots Marketing (10:55)
• Best marketing practices from the for-profit sector that nonprofits can implement today (13:00)
• Cut the jargon and use your voice (18:35)
• Risk taking with marketing (22:05)
• A powerful moment of philanthropy in Racheli\\u2019s life (24:05)
• Racheli\\u2019s One Good Thing (27:30)
• How to connect with Racheli (30:30)

For more information and episode details visit: weareforgood.com/episode/348

About our Sponsor Neon One
Technology alone can\\u2019t solve the challenges nonprofits face. That\\u2019s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we\\u2019ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

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If you love the podcast, you\\u2019ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you\\u2019re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

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