BROADCASTS.com

b'

Meet Farra. This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today\\u2019s digital world, we're chatting about the importance of branding for\\xa0 mission-driven organizations (and where to start!), how to ensure DEI is baked into the brand, and why branding is a team sport. \\xa0

\\U0001f4a1Learn

• Weaving inclusivity & DEI into your brand
• How often should orgs rebrand?
• How should I brand during a big anniversary for my org?
• Collaboration between Development + Communication teams
• Your board's role in branding (yes, they have a purpose!)

Today\\u2019s Guest
Farra Trompeter, Co-Director and Member-Owner, Big Duck

Episode Highlights

• Farra\\u2019s story and journey to where she is today (3:25)
• Branding for nonprofits (9:40)
• Key steps to developing and applying your brand personality (12:55)
• Creating inclusive branding (17:00)
• Big Duck\\u2019s shared leadership model (19:40)
• Nonprofit board\\u2019s role in Marketing and Communications (22:25)
• How often should nonprofits be rebranding? (27:20)
• Should we change the name of our organization? (29:30)
• We have an anniversary coming up - now what? (33:20)
• Collaboration between Development + Communications Teams (35:00)
• A powerful story of philanthropy in Farra\\u2019s life (38:20)
• Farra\\u2019s One Good Thing: \\u201cDon't dream it, be it." - The Rocky Horror Picture Show (40:50)

For more information and episode details visit: www.weareforgood.com/episode/322

About our Sponsor Neon One
Technology alone can\\u2019t solve the challenges nonprofits face. That\\u2019s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connection

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more \\U0001f973

Support the Show

If you love the podcast, you\\u2019ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you\\u2019re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode \\U0001f973

Say hi\\U0001f447
LinkedIn / Instagram / Facebook / YouTube / Twitter