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Jon and Becky are continuing to unpack our new Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us last week as we kicked off discussions sharing how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #2 pillar: Storytelling. Tune in to get all our best storytelling strategies and hacks. \\U0001f3a7

Episode Overview

• Tone setting: The power of telling authentic stories (2:20)
• Ethical storytelling (5:00)
• How to create a culture of storytelling at your organization (8:45)
• Tips to create entry points for sharing stories across all channels of communication (12:15)
  • Share and get stories from multiple mediums and channels
  • Write the way you speak
  • Employ authenticity and vulnerability by focusing on small details
  • Tell the unexpected
• Documentary Filmmaker Cheryl Miller Houser\\u2019s three steps to craft a story arc (21:30)
• John Trybus\\u2019s five essential building blocks of compelling storytelling (24:00)
• Looking ahead to part three of the Impact Arc: Syndication (29:30)

For more information and episode details visit: www.weareforgood.com/episode/286

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we\\u2019ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here\\u2019s the thing, Virtuous created a fundraising platform to help you do just that. It\\u2019s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more \\U0001f973

Support the Show

If you love the podcast, you\\u2019ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you\\u2019re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode \\U0001f973

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