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Meet Maria. She's on a mission to deploy data science + human judgment to democratize the nonprofit supporter experience. Her org, GoodUnited, has helped missions raise more than $500M via peer-to-peer platforms online. Today they're powering the third wave of giving as the sector moves from online giving and email to 1:1 conversational messaging and engagement on social media. If you're trying to make social engagement more human + steward creatively, this is the episode for you\\U0001f914\\U0001f3a7

\\U0001f4a1Learn:

• How to engage with supporters in the digital spaces they already frequent
• Cultivating recurring relationships + capturing new digital audiences
• How nonprofits can make concentrated efforts to understand, inspire, and raise their relationships with social supporters starting with automated conversational messaging
• Leveraging social media to better steward followers and supporters

EPISODE HIGHLIGHTS

• Maria\\u2019s story and journey to where she is today (3:00)
• Overview of social fundraising (6:00)
• How this can de-risk your mission and add stability to your organization (11:00)
• Tips for how to know your followers, and then engage + empower them (17:00)
• Fundraising, coaching, and engaging through Facebook Messenger (24:00)
• Case studies of who is doing social fundraising well (27:00)
• Stewardship and donor cultivation following the social fundraising events and challenges (30:00)
• A powerful moment of philanthropy in Maria\\u2019s life (33:00)
• Maria\\u2019s One Good Thing: Take a step back and think big. (39:00)

For more information and episode details visit: www.weareforgood.com/episode/278

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we\\u2019ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here\\u2019s the thing, Virtuous created a fundraising platform to help you do just that. It\\u2019s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engage

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more \\U0001f973

Support the Show

If you love the podcast, you\\u2019ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you\\u2019re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
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