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Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today.\\xa0

\\U0001f4a1Learn:

• Building a marketing plan that's smart, strategic & sustainable
• Breakdown of essential marketing assets all orgs need
• How to measure and evaluate your marketing
• Creating actionable brand pillars

EPISODE HIGHLIGHTS

• Lindsay\\u2019s story and journey to where she is today (2:00)
• Achieving financial sustainability and growth through marketing (6:00)
• What Lindsay has learned from this framework and what has been surprising for clients (12:00)
• Where you can start today (17:00)
• What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
• Essential marketing assets organizations need and how we use them and use them well (23:00)
• Measuring and evaluating your marketing (29:00)
• A powerful moment of philanthropy in Lindsay\\u2019s life (34:00)
• Lindsay\\u2019s One Good Thing: Think about what you can give and not what you need. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/255

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we\\u2019ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here\\u2019s the thing, Virtuous created a fundraising platform to help you do just that. It\\u2019s much more than a nonprofit CRM. Virtuous is comm

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more \\U0001f973

Support the Show

If you love the podcast, you\\u2019ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you\\u2019re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode \\U0001f973

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