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Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise\\u270c\\ufe0f), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement.\\xa0

\\U0001f4a1Learn:\\xa0

• How narrative research & co-building create stickiness leading to action
• 3 layers of respect\\xa0
• Steps for implementation\\xa0
• Why the human-to-human approach scales faster with better results

EPISODE HIGHLIGHTS

• Pamela\\u2019s story and journey to where she is today (3:00)
• 3 layers of respect (8:00)
• Creating stickiness that captures attention, investment + action (13:00)
• Theories of social change (13:30)
• Leveraging narrative research (28:00)
• Implementing these ideas (25:00)
• A powerful moment of philanthropy in Pamela\\u2019s life (32:00)
• Pamela\\u2019s One Good Thing: Find the one thing that brings you joy. (36:00)

For more information and episode details visit: www.weareforgood.com/episode/228

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we\\u2019ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here\\u2019s the thing, Virtuous created a fundraising platform to help you do just that. It\\u2019s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty thr

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